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Telezoo (A): Feast or Famine?
Spekman, Robert E.; Campbell, Neil Case M-0651 / Published August 14, 2001 / 15 pages.
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Product Overview

The A case describes the start of a new business, Telezoo, and the challenges facing a start-up as it attempts to develop a unique place for itself in the marketplace.

  • Overview

    The A case describes the start of a new business, Telezoo, and the challenges facing a start-up as it attempts to develop a unique place for itself in the marketplace.

  • Learning Objectives