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Technology Strategy for a Diversified Corporation
MacAvoy, Thomas C. Technical Note OM-0659 / Published March 8, 1989 / 20 pages.
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Technology strategy for a diversified corporation must be developed consistently with the general strategies of the individual business units and the corporation as a whole. Among the issues covered in this note are the level of R&D spending, allocation of resources to technology programs, trade-offs between long-term and short-term projects, the balance of product and process development, and R&D efforts aimed at further diversification. Various organizational and analytical approaches to the development of technology strategy are outlined.


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  • Overview

    Technology strategy for a diversified corporation must be developed consistently with the general strategies of the individual business units and the corporation as a whole. Among the issues covered in this note are the level of R&D spending, allocation of resources to technology programs, trade-offs between long-term and short-term projects, the balance of product and process development, and R&D efforts aimed at further diversification. Various organizational and analytical approaches to the development of technology strategy are outlined.

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