You have no items in your shopping cart.

SVEDKA Vodka (C): Marketing Mix in the Vodka Industry
Farris, Paul W.; Venkatesan, Rajkumar Case M-0803 / Published September 9, 2011 / 2 pages.
Format Price Quantity Select
PDF Download
$3.75
EPUB Download
$3.75
Master Hard Copy
$4.00
Student Hard Copy
$4.00
Copyright Permissions
$2.75

Product Overview

Suitable for both MBA and undergraduate-level courses such as "Integrated Marketing Communications," this is the third case in the series that traces a product from idea to established, successful brand.

  • Overview

    Suitable for both MBA and undergraduate-level courses such as "Integrated Marketing Communications," this is the third case in the series that traces a product from idea to established, successful brand.

  • Learning Objectives