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Sustainability at The Coca-Cola Company in a New Era of Brand Building
Rubin, James R.; Moriarty, Brian; Mehlsak, Alison Case BC-0262 / Published December 21, 2015 / 24 pages.
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Product Overview

This case is used in Darden's course elective on managing corporate communications. It offers students a concise history of The Coca-Cola Company's (TCCC's) brand history before focusing on the importance that TCCC's Office of Sustainability currently plays in the communications strategy for the brand. The case analyzes how the Office of Sustainability works both locally and globally to partner in innovative ways with stakeholders along the entire supply chain, working together to lessen the environmental impact of TCCC's business.


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  • Overview

    This case is used in Darden's course elective on managing corporate communications. It offers students a concise history of The Coca-Cola Company's (TCCC's) brand history before focusing on the importance that TCCC's Office of Sustainability currently plays in the communications strategy for the brand. The case analyzes how the Office of Sustainability works both locally and globally to partner in innovative ways with stakeholders along the entire supply chain, working together to lessen the environmental impact of TCCC's business.

  • Learning Objectives