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Sunnyside Fields
Farris, Paul W.; Norton, John Case M-0781 / Published November 27, 2009 / 4 pages.
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Product Overview

This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for its product. The company is considering bypassing traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case.

  • Overview

    This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for its product. The company is considering bypassing traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case.

  • Learning Objectives