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Acquisition of Axia by Healthways, Inc.

Appropriate for use in business policy and strategy courses. The vice president of integration of He ...

Maverick Lodging

In this case, a hotel-management company assesses the initial effectiveness of its recently implemented balanced scorecard system. The case gives students exposure to (1) determining an appropriate ma ...

Media General and the Balanced Scorecard (A)

"Media General and the Balanced Scorecard (A) " (UVA-C-2283) describes the impetus for and the process of implementing a balanced scorecard (BSC) in a large, publicly held, multimedia news organizatio ...

Media General and the Balanced Scorecard (B)

"Media General and the Balanced Scorecard (A) " (UVA-C-2283) describes the impetus for and the process of implementing a balanced scorecard (BSC) in a large, publicly held, multimedia news organizatio ...

Office Depot E-Business (Abridged)

This case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online thr ...

The Battle for Logan Airport: American Airlines versus JetBlue (A)

JetBlue will begin flying out of Boston's Logan Airport?and American Airlines was feeling the heat. JetBlue was growing eight times faster than Southwest Airlines, the longtime leader among low-cost c ...

The Gail Palmer Ashton Graduate School of Business: The Balanced Scorecard Initiative

This case presents students with an opportunity to develop a set of performance metrics based on four strategic goal statements. The setting is a highly ranked U.S. MBA program. Students are given som ...

American Express: Bank 2.0

In June 2011, American Express announced the formation of a new group, Enterprise Growth (EG). EG wa ...

Apple (Computer) Inc: Whither the Mac?

A product manager at Apple examines the past, present, and future of the PC industry in September 20 ...

AstraZeneca: Transforming How New Medicines Flow to Patients

This field-based case provides an overview of reorganization at AstraZeneca UK Limited (AZN) and focuses on the processes, systems, and people (human and social capital) in the R&D unit. It allows for ...

Bedrock, Ltd.

Recent economic events that started in the United States but are occurring globally have caused coal markets to decline both in price and volume. Bedrock has recently engaged a general management cons ...

Belton Semiconductors (A)

The manager of a large management consulting firm has evaluated Belton's operating model and recommended changes to get the organization back on its historical growth trajectory. He has led a competit ...
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