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Strategic Planning at the New York Botanical Garden (B)
Liedtka, Jeanne M. Case BP-0384 / Published February 11, 1998 / 12 pages.
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Product Overview

This case series (see also the A case, UVA-BP-0383) traces the formulation and implementation of a strategic plan for the New York Botanical Garden (NYBG), and profiles, in detail, the highly inclusive and original planning process used. The NYBG planning process reflects many of the themes of creativity, inclusiveness, and vision that characterize the concepts of strategic thinking, collaboration, and empowerment so prevalent in recent business discussions. The B case takes place in 1997, five years into the plan's seven-year time horizon. It reviews the dramatic successes the plan has made possible at the Garden.


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  • Overview

    This case series (see also the A case, UVA-BP-0383) traces the formulation and implementation of a strategic plan for the New York Botanical Garden (NYBG), and profiles, in detail, the highly inclusive and original planning process used. The NYBG planning process reflects many of the themes of creativity, inclusiveness, and vision that characterize the concepts of strategic thinking, collaboration, and empowerment so prevalent in recent business discussions. The B case takes place in 1997, five years into the plan's seven-year time horizon. It reviews the dramatic successes the plan has made possible at the Garden.

  • Learning Objectives