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STMA Introduction to Strategic Marketing Spring 2017
Lee, Adriana Course Pack CP-1214 / Published December 29, 2016
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Product Overview

This class will introduce frameworks that you will use to analyze real-life business situations. You will understand how companies manage their products, services, brand, price, incentives, communication, and distribution channels in order to generate value. Furthermore, you will develop various business models in order to create marketing plans and develop analyses of industry competition.

  • Overview

    This class will introduce frameworks that you will use to analyze real-life business situations. You will understand how companies manage their products, services, brand, price, incentives, communication, and distribution channels in order to generate value. Furthermore, you will develop various business models in order to create marketing plans and develop analyses of industry competition.

  • Learning Objectives