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Spuyten Duyvil: Turning Entrepreneurial Momentum Into Future Growth
Chen, Ming-Jer Case S-0124 / Published December 8, 2005 / 14 pages.
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Two young entrepreneurs tap into the rising popularity of microbreweries by opening a specialty beer bar in Brooklyn focusing on rare European brews. Now the success of their startup business is driving them to expand. How? And where? They have plenty of options: a retail store, another bar, a beer book. Should they franchise the bar or start a food line under the bar's brand name? At the same time, their rapid success is garnering national media attention and drawing competition. Suddenly the young business owners are facing some big questions about strategy and competition.


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  • Overview

    Two young entrepreneurs tap into the rising popularity of microbreweries by opening a specialty beer bar in Brooklyn focusing on rare European brews. Now the success of their startup business is driving them to expand. How? And where? They have plenty of options: a retail store, another bar, a beer book. Should they franchise the bar or start a food line under the bar's brand name? At the same time, their rapid success is garnering national media attention and drawing competition. Suddenly the young business owners are facing some big questions about strategy and competition.

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