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Southwest Airlines: Singin' the (Jet)Blues
Weiss, Elliott N.; Friesen, Marlene Case OM-1150 / Published November 23, 2004 / 16 pages.
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Product Overview

This case details the history of Southwest Airlines from its inception in 1971 until 2004. The case provides details of Southwest's business model and reasons for its success. It ends with a description of the company's competitive pressures in 2004. The case can be used for a course in service operations or strategy.

  • Overview

    This case details the history of Southwest Airlines from its inception in 1971 until 2004. The case provides details of Southwest's business model and reasons for its success. It ends with a description of the company's competitive pressures in 2004. The case can be used for a course in service operations or strategy.

  • Learning Objectives