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Southwest Airlines: Keeping That Lovin' Feeling after Herb Kelleher
Weiss, Elliott N.; Harahsheh, Anwar Case OM-1015 / Published February 18, 2002 / 16 pages.
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Product Overview

This case details the history of Southwest Airlines and emphasizes the benefits of a focused strategy. The case demonstrates how a competent service strategy, together with operations efficiency, can lead to profit and explains the concept of value/cost leveraging. The case also addresses the importance of CEO Kelleher, who at the time of the case is about to step down. A standalone video featuring excerpts from a speech Kelleher gave at the Darden School of Business is available to complement the case.

  • Overview

    This case details the history of Southwest Airlines and emphasizes the benefits of a focused strategy. The case demonstrates how a competent service strategy, together with operations efficiency, can lead to profit and explains the concept of value/cost leveraging. The case also addresses the importance of CEO Kelleher, who at the time of the case is about to step down. A standalone video featuring excerpts from a speech Kelleher gave at the Darden School of Business is available to complement the case.

  • Learning Objectives