You have no items in your shopping cart.

Sony Playstation 4: Aim and Fire
Lenox, Michael; Harris, Jared D.; Goldberg, Rebecca Case S-0203 / Published October 11, 2011 / 14 pages.
Format Price Quantity Select
PDF Download
$6.75
Master Hard Copy
$7.00
Student Hard Copy
$7.00
Copyright Permissions
$3.75

Product Overview

Kazuo Hirai, president and group CEO of the Sony division charged with manufacturing the PlayStation, is faced with a strategic crossroads as he decides which functional elements and target demographics to focus on with the PS4. He reviews the history and dynamics of the video gaming industry?including the importance of first-mover advantage when it comes to new technology?in an effort to predict its future. What's next?both for gaming in general and for home game consoles in particular?and what place should Sony be vying for in the minds and pocketbooks of the gaming public?

  • Overview

    Kazuo Hirai, president and group CEO of the Sony division charged with manufacturing the PlayStation, is faced with a strategic crossroads as he decides which functional elements and target demographics to focus on with the PS4. He reviews the history and dynamics of the video gaming industry?including the importance of first-mover advantage when it comes to new technology?in an effort to predict its future. What's next?both for gaming in general and for home game consoles in particular?and what place should Sony be vying for in the minds and pocketbooks of the gaming public?

  • Learning Objectives