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Shumway, Horch, and Sager (B)
Bodily, Samuel E.; Weatherford, Larry Case QA-0397 / Published April 8, 1990 / 4 pages.
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Product Overview

The consultant (see QA-0396) looks at historical data for five consumer magazines (Health, Better Homes and Gardens, Working Woman, Country Living, and True Story). For each one, she tries to think of the best method to forecast future circulation that also makes sense in light of external factors.


  • Videos List

  • Overview

    The consultant (see QA-0396) looks at historical data for five consumer magazines (Health, Better Homes and Gardens, Working Woman, Country Living, and True Story). For each one, she tries to think of the best method to forecast future circulation that also makes sense in light of external factors.

  • Learning Objectives