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Shell Italia (A)
Isabella, Lynn A.; Spekman, Robert E.; MacAvoy, Thomas C.; Forbes, Ted Case OB-0586 / Published August 28, 1995 / 14 pages.
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Product Overview

This case, together with the B case, examines the critical role played by alliance managers. Shell sought to reenter the Italian market through a joint venture with MontEdison. The series tells the story of that venture through the eyes of three very different managers who approached their jobs with different styles and goals.

  • Overview

    This case, together with the B case, examines the critical role played by alliance managers. Shell sought to reenter the Italian market through a joint venture with MontEdison. The series tells the story of that venture through the eyes of three very different managers who approached their jobs with different styles and goals.

  • Learning Objectives