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Shanghai Otis Elevator Company (B)
Eaker, Mark R.; Gibbons, Emily Jean Case OB-0712 / Published October 10, 2000 / 10 pages.
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Product Overview

In the A case (UVA-OB-0711), Bill Johnson takes over as manager of a new joint venture in Shanghai. The antecedent organization was poor and the reputation of Otis in the market is at stake. Johnson has little experience and faces severe challenges. The B case describes the actions he takes.


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  • Overview

    In the A case (UVA-OB-0711), Bill Johnson takes over as manager of a new joint venture in Shanghai. The antecedent organization was poor and the reputation of Otis in the market is at stake. Johnson has little experience and faces severe challenges. The B case describes the actions he takes.

  • Learning Objectives