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Set in Stone
Grushka-Cockayne, Yael; Crama, Pascale; Tang, Elizabeth; Banerjee, Arup Case QA-0814 / Published February 11, 2014 / 10 pages.
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Product Overview

In 2013, the new general manager at Dominion Granite and Marble (DGM), a successful Virginia granite-fabrication company, was convinced DGM would benefit from substantially speeding up its sales process. Getting quotes in the hands of potential customers quickly was the first step. In particular, a new website with online quotation capabilities would go a long way toward capitalizing on the traffic DGM's website already experienced and give the company a competitive edge. The only question was how quickly the website could be developed and at what price.


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  • Overview

    In 2013, the new general manager at Dominion Granite and Marble (DGM), a successful Virginia granite-fabrication company, was convinced DGM would benefit from substantially speeding up its sales process. Getting quotes in the hands of potential customers quickly was the first step. In particular, a new website with online quotation capabilities would go a long way toward capitalizing on the traffic DGM's website already experienced and give the company a competitive edge. The only question was how quickly the website could be developed and at what price.

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