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Rubin, James R.

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A Note on the Development of Management Communication in Graduate Business Schools

An overview of the development of management communication in MBA programs. ...

Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management

Inherent risks or negatives are a critical element of "enterprise risk management" that must be mitigated or dramatically managed through constructive actions to sustain growth and manage reputation. ...

An Approach to Management Communication Pedagogy in MBA Education

This note provides a pedagogical overview of Management Communication for MBA education. ...

Changing Contexts for Reputation Management

This note surveys some of the shifting considerations in play as chief communications officers (CCOs) have come to see reputation as a useful umbrella concept for managing the many activities that for ...

Contemporary Corporate Communications: Stakeholder Engagement and the Business Model

This note explores the ongoing evolution of the corporate communications function from the management of public image and public relations to the integrated cultivation of internal values and external ...

Corporate Brand as Social Contract

This technical note is used at Darden in the Business Communications course and would also work well in Organizational Behavior courses. The role of branding at the corporate level, distinct from prod ...

Corporate Branding

This technical note provides an introduction to corporate branding, including a brief history, a discussion of differences between corporate and product branding, and some strategic implications for h ...

Corporate Crisis and the Long View

The public primarily encounters the corporate communications function during a crisis. General rules are a good starting place for dealing with a crisis and handy to know, but a historical perspective ...

Corporate Identity

This technical note provides an overview of corporate identities for an MBA audience, including a brief history of the field and a way to understand how identity plays a role in corporations. ...

Corporate Identity and Culture

This note discusses the shifts in the conception of brand and identity as it relates to corporations. ...

E-Mail Writing Exercise

E-mail is often used as a substitute for a phone call or a meeting. This exercise addresses the appropriateness and effectiveness of e-mail as a channel for communicating sensitive information. Studen ...

Genre and Managerial Communication

This note provides a brief introduction to how genre can serve as a rhetorical strategy in managerial communication. ...
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