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Rodale Press (B)
Bourgeois, L. J. III; Elliott, Catherine; Jenckes, Marcien; Samuels, Daren Case BP-0394 / Published September 16, 1998 / 13 pages.
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Product Overview

The night before she assumes her new role as vice chairman of Rodale Press, Maria Rodale prepares her coming-out speech and polishes her 90-day plan for how she will "make her mark." Recent financials indicate positive results, causing Maria to wonder how she will be able to imbue the firm with a sense of urgency given the fast-changing publishing business.

  • Overview

    The night before she assumes her new role as vice chairman of Rodale Press, Maria Rodale prepares her coming-out speech and polishes her 90-day plan for how she will "make her mark." Recent financials indicate positive results, causing Maria to wonder how she will be able to imbue the firm with a sense of urgency given the fast-changing publishing business.

  • Learning Objectives