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Rockhard Insurance
Crawford, Richard D. Case F-0857 / Published March 29, 1991 / 16 pages.
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Printed Black & White Copy
$7.25

Product Overview

This case presents the problem of whether a major mutual life insurance company should alter its historic strategy of concentrating on the sale of life insurance as its principal activity and diversify into a range of financial service products. The pedagogical objective is to familiarize the student with the insurance industry and the trends affecting financial services.


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  • Overview

    This case presents the problem of whether a major mutual life insurance company should alter its historic strategy of concentrating on the sale of life insurance as its principal activity and diversify into a range of financial service products. The pedagogical objective is to familiarize the student with the insurance industry and the trends affecting financial services.

  • Learning Objectives