Videos List

Why Marketing Analytics (VIDEO) / M-0924
Using Resource Allocation to Build Success (VIDEO) / M-0925
The Resource Allocation Process (VIDEO) / M-0926
Understanding the Resource Allocation Process (VIDEO) / M-0927
The Power of Analytics (VIDEO) / M-0928

"Marketing Analytics Resource Allocation (Part 1)" is an introduction to and overview of how marketing analytics can be used to measure the impact of marketing. In this first part of a two-part series on optimizing marketing resources, Raj Venkatesan uses predictive analytics to address topics including customer retention, customer acquisition, brand recognition, and customer lifetime value. Videos in this playlist: Why Marketing Analytics, Using Resource Allocation to Build Success, The Resource Allocation Process, Understanding the Resource Allocation Process, and The Power of Analytics.