You have no items in your shopping cart.

Marketing Analytics Resource Allocation (Part 1) (VIDEO PLAY...
Venkatesan, Rajkumar
Share This Product
Marketing Analytics Resource Allocation (Part 1) (VIDEO PLAYLIST)
Venkatesan, Rajkumar Video Playlist M-0935 / Published January 25, 2017 / Duration 27:24
Format Price Quantity Select
30 Day Subscription
$25.00

Product Overview

"Marketing Analytics Resource Allocation (Part 1)" is an introduction to and overview of how marketing analytics can be used to measure the impact of marketing. In this first part of a two-part series on optimizing marketing resources, Raj Venkatesan uses predictive analytics to address topics including customer retention, customer acquisition, brand recognition, and customer lifetime value. Videos in this playlist: Why Marketing Analytics, Using Resource Allocation to Build Success, The Resource Allocation Process, Understanding the Resource Allocation Process, and The Power of Analytics.

Select Format
Choose your delivery format to add this product to your cart or save it to your library. Please allow 10 minutes after purchasing for delivery of your electronic materials.

Videos List

Marketing Analytics Resource Allocation (Part 1) (VIDEO PLAYLIST)/M-0924
Marketing Analytics Resource Allocation (Part 1) (VIDEO PLAYLIST)/M-0925
Marketing Analytics Resource Allocation (Part 1) (VIDEO PLAYLIST)/M-0926
Marketing Analytics Resource Allocation (Part 1) (VIDEO PLAYLIST)/M-0927
Marketing Analytics Resource Allocation (Part 1) (VIDEO PLAYLIST)/M-0928


  • Videos List

    Videos List

    Marketing Analytics Resource Allocation (Part 1) (VIDEO PLAYLIST)/M-0924
    Marketing Analytics Resource Allocation (Part 1) (VIDEO PLAYLIST)/M-0925
    Marketing Analytics Resource Allocation (Part 1) (VIDEO PLAYLIST)/M-0926
    Marketing Analytics Resource Allocation (Part 1) (VIDEO PLAYLIST)/M-0927
    Marketing Analytics Resource Allocation (Part 1) (VIDEO PLAYLIST)/M-0928

  • Overview

    "Marketing Analytics Resource Allocation (Part 1)" is an introduction to and overview of how marketing analytics can be used to measure the impact of marketing. In this first part of a two-part series on optimizing marketing resources, Raj Venkatesan uses predictive analytics to address topics including customer retention, customer acquisition, brand recognition, and customer lifetime value. Videos in this playlist: Why Marketing Analytics, Using Resource Allocation to Build Success, The Resource Allocation Process, Understanding the Resource Allocation Process, and The Power of Analytics.

  • Learning Objectives

Customers Also Bought