The purpose of this case is to introduce strategic tradeoffs of patent deployment and allows exploration of general pricing evolution as markets develop. Students are asked to take ownership and make decisions from a general management perspective. They must identify the most important strategic and economic drivers in a competitive and changing landscape and recognize the value of anticipating how other key players outside of Progressive might respond. The case does not have a clear "right" answer, which encourages generation of strong discussion and debate and requires critical thinking regarding how a broad set of issues may best be addressed together. The case presents concepts only; no math is required. Students will also see that certain approaches may need to change over time as the market develops. A better approach in the beginning may lead to trouble over time if not altered.