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Progressive Insurance: Not Your Standard Insurance Story
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, Alan Case M-0758 / Published April 14, 2008 / 10 pages.
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Product Overview

Progressive Insurance, a leader in the automotive insurance market, has succeeded through innovation. This case describes the company's strategies for differentiating its service through programs such as Immediate Response Vehicles and Express Quote. Through these programs and a series of creative advertising campaigns, Progressive has built a strong brand in a relatively short time.


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  • Overview

    Progressive Insurance, a leader in the automotive insurance market, has succeeded through innovation. This case describes the company's strategies for differentiating its service through programs such as Immediate Response Vehicles and Express Quote. Through these programs and a series of creative advertising campaigns, Progressive has built a strong brand in a relatively short time.

  • Learning Objectives