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Product Line Pricing
Wilcox, Ronald T. Technical Note M-0813 / Published August 2, 2011 / 10 pages.
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Product Overview

This note discusses the technical and managerial aspects of pricing a product line. Product lines are multiple variants of essentially the same product, where individual products in the line may vary by quantity (size) or quality. The discussion takes the point of view of the manufacturer of the products rather than the retailer, but the implications of selling through a channel are also discussed. The note draws on the disciplines of economics and psychology to inform good marketing practice.


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  • Overview

    This note discusses the technical and managerial aspects of pricing a product line. Product lines are multiple variants of essentially the same product, where individual products in the line may vary by quantity (size) or quality. The discussion takes the point of view of the manufacturer of the products rather than the retailer, but the implications of selling through a channel are also discussed. The note draws on the disciplines of economics and psychology to inform good marketing practice.

  • Learning Objectives