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Procter & Gamble: The Wal-Mart Partnership (B)
Parry, Mark E.; Sato, Yoshinobu Case M-0455 / Published May 23, 1994 / 2 pages.
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Product Overview

This case supplements the A case (UVA-M-0452) by describing events in the disposable-diaper market from June 1994 to October 1994.