You have no items in your shopping cart.

Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)
Farris, Paul W.; Parry, Mark E.; Johnson, Richard R. Case M-0655 / Published September 28, 2001 / 5 pages.
Format Price Quantity Select
PDF Download
$3.95
EPUB Download
$3.95
Printed Black & White Copy
$4.50

Product Overview

In 1999, Procter & Gamble (P&G) witnessed its first share increase against rival Kimberly-Clark (K-C) in the US disposable-diaper sector in five years. However, Sam's Club de-listed P&G's Pampers from most of its stores that August, limiting its diaper offerings to K-C's Huggies and its own private-label brand White Cloud, introduced that same year. By mid-2000, P&G's stock had lost more than half its value, and the nature of the company's "special relationship" with Wal-Mart was being called into question. This case is a supplement to UVA-M-0654.




  • Videos List

  • Overview

    In 1999, Procter & Gamble (P&G) witnessed its first share increase against rival Kimberly-Clark (K-C) in the US disposable-diaper sector in five years. However, Sam's Club de-listed P&G's Pampers from most of its stores that August, limiting its diaper offerings to K-C's Huggies and its own private-label brand White Cloud, introduced that same year. By mid-2000, P&G's stock had lost more than half its value, and the nature of the company's "special relationship" with Wal-Mart was being called into question. This case is a supplement to UVA-M-0654.

  • Learning Objectives