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Philip Morris, Incorporated: Seven Up Acquisition (C)
Harrington, Diana Case F-0480 / Published May 1, 1995 / 6 pages.
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Product Overview

This case describes the sequence of events following Philip Morris's initial offer for Seven-Up (see UVA-F-0478 and UVA-F-0479) and asks the student to determine the next move Philip Morris management should make.


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  • Overview

    This case describes the sequence of events following Philip Morris's initial offer for Seven-Up (see UVA-F-0478 and UVA-F-0479) and asks the student to determine the next move Philip Morris management should make.

  • Learning Objectives