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Philip Morris, Incorporated: Seven Up Acquisition (A)
Harrington, Diana Case F-0478 / Published March 28, 1982 / 25 pages.
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Product Overview

Management is faced with the evaluation and pricing of Seven-Up. The case describes Philip Morris since its acquisition of Miller Beer and Seven-Up as an acquisition candidate. (The B case is UVA-F-0479, and the C case is UVA-F-0480.)


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  • Overview

    Management is faced with the evaluation and pricing of Seven-Up. The case describes Philip Morris since its acquisition of Miller Beer and Seven-Up as an acquisition candidate. (The B case is UVA-F-0479, and the C case is UVA-F-0480.)

  • Learning Objectives