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Peloton's Pandemic Momentum
Harris, Jared D. Case S-0346 / Published December 15, 2021 / 4 pages.
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Product Overview

Peloton, a manufacturer of exercise equipment and a platform for interactive fitness, combined elegant hardware, top-notch fitness classes led by world-class athletes, the largest network of subscribers in the industry, and user-to-user social connectivity that provided a more engaging experience than the usual at-home workout. But it operated in an increasingly competitive industry: boutique fitness operations, connected fitness platforms and trackers, and enterprise fitness efforts all vied alongside Peloton for consumer interest and its associated revenue. When the COVID-19 pandemic brings Peloton a jump in demand rather than the challenges many other industries experienced, the company must decide how best to handle its growth opportunities and its competitors.


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  • Overview

    Peloton, a manufacturer of exercise equipment and a platform for interactive fitness, combined elegant hardware, top-notch fitness classes led by world-class athletes, the largest network of subscribers in the industry, and user-to-user social connectivity that provided a more engaging experience than the usual at-home workout. But it operated in an increasingly competitive industry: boutique fitness operations, connected fitness platforms and trackers, and enterprise fitness efforts all vied alongside Peloton for consumer interest and its associated revenue. When the COVID-19 pandemic brings Peloton a jump in demand rather than the challenges many other industries experienced, the company must decide how best to handle its growth opportunities and its competitors.

  • Learning Objectives