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Option Greeks, Insider Trading, and the Heinz Acquisition
Tomio, Davide; Augustin, Patrick; Brenner, Menachem; Subrahmanyam, Marti Case F-1978 / Published June 3, 2021 / 11 pages.
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Product Overview

Just before Warren Buffett’s company, Berkshire Hathaway Inc, acquired H. J. Heinz Company on February 14, 2013, rumors had been circulating that the Omaha investing oracle had set eyes on the condiment giant. By the time the official acquisition was announced, questions had arisen about some unusual trading activity in financial markets. A very profitable trade was made on the option market just a few days before the announcement: a $90,000 trade that resulted in profits of around $1.8 million. The case puts students in the shoes of a fictional SEC analyst in charge of investigating rumors of insider trading in the context of Berkshire Hathaway’s acquisition of Heinz. Which market would an informed investor with limited capital choose? Which option contract would the insider choose, and why? The case allows the instructor to introduce option “Greeks,” measures of sensitivity of option contracts to underlying risk factors. The Greeks are presented in an intuitive fashion, and the analysis provides an applied, true-to-life setting to a topic that students often consider very abstract.



Learning Objectives

The case enables instructors to pursue the following teaching objectives: (1) Review the Black-Scholes model of option pricing, including the put-call parity with a continuous dividend yield. (2) Introduce and apply option Greeks. (3) Analyze trading strategies that maximize an investor’s profit given limited access to capital.


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  • Overview

    Just before Warren Buffett’s company, Berkshire Hathaway Inc, acquired H. J. Heinz Company on February 14, 2013, rumors had been circulating that the Omaha investing oracle had set eyes on the condiment giant. By the time the official acquisition was announced, questions had arisen about some unusual trading activity in financial markets. A very profitable trade was made on the option market just a few days before the announcement: a $90,000 trade that resulted in profits of around $1.8 million. The case puts students in the shoes of a fictional SEC analyst in charge of investigating rumors of insider trading in the context of Berkshire Hathaway’s acquisition of Heinz. Which market would an informed investor with limited capital choose? Which option contract would the insider choose, and why? The case allows the instructor to introduce option “Greeks,” measures of sensitivity of option contracts to underlying risk factors. The Greeks are presented in an intuitive fashion, and the analysis provides an applied, true-to-life setting to a topic that students often consider very abstract.

  • Learning Objectives

    Learning Objectives

    The case enables instructors to pursue the following teaching objectives: (1) Review the Black-Scholes model of option pricing, including the put-call parity with a continuous dividend yield. (2) Introduce and apply option Greeks. (3) Analyze trading strategies that maximize an investor’s profit given limited access to capital.