You have no items in your shopping cart.

Office Depot E-Business
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, Sayan Case BP-0445 / Published April 16, 2002 / 22 pages.
Format Price Quantity Select
PDF Download
$6.75
Master Hard Copy
$7.00
Student Hard Copy
$7.00
Copyright Permissions
$3.75

Product Overview

This case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration and existing offline channel strengths to overcome competitive online threats from pure internet players and other office products categories players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion and business integration. Other materials: Teaching Outline, Student Assignment Questions, Spreadsheet - Financial Impact of Options

  • Overview

    This case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration and existing offline channel strengths to overcome competitive online threats from pure internet players and other office products categories players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion and business integration. Other materials: Teaching Outline, Student Assignment Questions, Spreadsheet - Financial Impact of Options

  • Learning Objectives