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Nike: Moving Down the Sustainability Track Through Chemical Substitution and Waste Reduction
Larson, Andrea; York, Jeff Case ENT-0098 / Published January 31, 2006 / 4 pages.
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Product Overview

This is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase discusses the formation and implementation of Nike's sustainability strategy in the 1990s through 2006 including changes to product designs and supply chain policies.

  • Overview

    This is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase discusses the formation and implementation of Nike's sustainability strategy in the 1990s through 2006 including changes to product designs and supply chain policies.

  • Learning Objectives