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NBC Sports: The Major League Baseball Television Rights Decision
Spekman, Robert E.; Whiting, Todd Case M-0691 / Published March 4, 2004
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Product Overview

This case examines NBC's decision to bid on Major League Baseball's contract. The issues relate to the cost of the contract and whether it helps NBC meet both its profit targets and strategic goals. The case includes a pricing model to help the student determine whether to bid or not. A teaching note is available to registered faculty.


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  • Overview

    This case examines NBC's decision to bid on Major League Baseball's contract. The issues relate to the cost of the contract and whether it helps NBC meet both its profit targets and strategic goals. The case includes a pricing model to help the student determine whether to bid or not. A teaching note is available to registered faculty.

  • Learning Objectives