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National Guitar Summer Workshop, Inc.
Bourgeois, L. J. III; Watson, Orson W. Case BP-0378 / Published February 22, 1997 / 35 pages.
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Product Overview

A successful summer-guitar-camp venture founded by an artist-entrepreneur is facing slowing growth, a disgruntled professional (teaching) staff, an aging customer base, and shifting musical tastes. Product-line extensions have, thus far, proved unsuccessful. The case allows students to apply tools of industry analysis and strategy evaluation in an unconventional setting, and to make recommendations to a successful entrepreneur with a nonbusiness background.




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  • Overview

    A successful summer-guitar-camp venture founded by an artist-entrepreneur is facing slowing growth, a disgruntled professional (teaching) staff, an aging customer base, and shifting musical tastes. Product-line extensions have, thus far, proved unsuccessful. The case allows students to apply tools of industry analysis and strategy evaluation in an unconventional setting, and to make recommendations to a successful entrepreneur with a nonbusiness background.

  • Learning Objectives