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Napco in 2009: Relaunching the Five Stars Restaurants Project in the Middle East (B)
Landel, Robert D.; Goldberg, Rebecca Case OM-1460 / Published December 13, 2011 / 32 pages.
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Product Overview

This is the B case in the two-part series. The relaunch plan has been explained to Napco executives. It has been decided to require a six-month period of stability in Riyadh before moving forward with the rollout. This would allow them time to gather more customer feedback about the new process as well as address the remaining sales force and QC engineer engagement issues. During these six months, they planned to craft a more detailed plan. They realized that these proposed changes represented a comprehensive overhaul of the entire company culture, and as such, it would need to gather significant momentum.


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  • Overview

    This is the B case in the two-part series. The relaunch plan has been explained to Napco executives. It has been decided to require a six-month period of stability in Riyadh before moving forward with the rollout. This would allow them time to gather more customer feedback about the new process as well as address the remaining sales force and QC engineer engagement issues. During these six months, they planned to craft a more detailed plan. They realized that these proposed changes represented a comprehensive overhaul of the entire company culture, and as such, it would need to gather significant momentum.

  • Learning Objectives