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NaanDanJain: Every Drop of Water Counts
Debaere, Peter; Elias, Allison Case GEM-0122 / Published May 9, 2014 / 18 pages.
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Product Overview

This case demonstrates the growing importance of water policy and water scarcity on key business decisions. It uses the merger of two drip irrigation companies to show how the business models of multinationals were shifting to accommodate current and expected water crises in many parts of the world. In 2012, Jain Irrigation Systems, a multinational founded in India, became sole owner of the Israel-based NaanDan Joint Venture, a privately held, well-respected irrigation technology firm. The creation of NaanDanJain evidenced the increasingly visible role of India as a global player whose multinationals acquired high-tech companies from more advanced economies. But more important for this case, when considering demographic and economic variables for each country, the merger illustrated the challenges of providing irrigation to small farmers. This case situates the formation/establishment of NaanDanJain within the divergent water policies and water practices of both Israel and India.


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  • Overview

    This case demonstrates the growing importance of water policy and water scarcity on key business decisions. It uses the merger of two drip irrigation companies to show how the business models of multinationals were shifting to accommodate current and expected water crises in many parts of the world. In 2012, Jain Irrigation Systems, a multinational founded in India, became sole owner of the Israel-based NaanDan Joint Venture, a privately held, well-respected irrigation technology firm. The creation of NaanDanJain evidenced the increasingly visible role of India as a global player whose multinationals acquired high-tech companies from more advanced economies. But more important for this case, when considering demographic and economic variables for each country, the merger illustrated the challenges of providing irrigation to small farmers. This case situates the formation/establishment of NaanDanJain within the divergent water policies and water practices of both Israel and India.

  • Learning Objectives