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Method Products: Sustainability Innovation as Entrepreneurial Strategy
Larson, Andrea; Meier, Mark Case ENT-0159 / Published August 30, 2010 / 14 pages.
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Product Overview

A young company distinguishes itself in an industry dominated by manufacturing giants, then must determine what products to pursue next. Suitable for MBA and undergraduate learners, this case demonstrates how new innovations present new challenges. Determined to develop a green laundry detergent, Method capitalized on its creative corporate culture. With a collaborative work environment established, innovation had become a habit on which to build further success.


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  • Overview

    A young company distinguishes itself in an industry dominated by manufacturing giants, then must determine what products to pursue next. Suitable for MBA and undergraduate learners, this case demonstrates how new innovations present new challenges. Determined to develop a green laundry detergent, Method capitalized on its creative corporate culture. With a collaborative work environment established, innovation had become a habit on which to build further success.

  • Learning Objectives