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Mellace Family Brands, Inc.: Building a Socially Responsible Enterprise
Hess, Edward D.; Glinska, Gosia Case ENT-0118 / Published July 27, 2009 / 10 pages.
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Product Overview

This case illustrates how two entrepreneurs bootstrapped their start-up, overcame the challenges that accompany growth, and built a successful business while remaining socially responsible.

Learning Objectives

Bootstrapping a start-up; managing the challenges of growth; raising capital; staying true to your values; building an internal consistent system that promotes making profits as well as doing good.

  • Overview

    This case illustrates how two entrepreneurs bootstrapped their start-up, overcame the challenges that accompany growth, and built a successful business while remaining socially responsible.

  • Learning Objectives

    Learning Objectives

    Bootstrapping a start-up; managing the challenges of growth; raising capital; staying true to your values; building an internal consistent system that promotes making profits as well as doing good.