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Media Attribution Simulation for Syracuse University, Fall Term 2020
Venkatesan, Rajkumar Case M-0988 / Published September 23, 2020 / 1 pages.
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Product Overview

This product is a component of the fall-term course 2020-0930 MAR 653, "Marketing Analytics," led by Professor Rajkumar Venkatesan. It is only intended for purchase by students enrolled in this course. For inquiries about adopting this simulation at your institution, please contact sales@dardenbusinesspublishing.com.


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  • Overview

    This product is a component of the fall-term course 2020-0930 MAR 653, "Marketing Analytics," led by Professor Rajkumar Venkatesan. It is only intended for purchase by students enrolled in this course. For inquiries about adopting this simulation at your institution, please contact sales@dardenbusinesspublishing.com.

  • Learning Objectives