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McDonald's: The Arch Deluxe Launch
Parry, Mark E.; Sato, Yoshinobu Case M-0503 / Published October 25, 1996 / 14 pages.
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Product Overview

Students evaluate McDonald's new Arch Deluxe hamburger, targeted to adults, including the launch program and the underlying marketing strategy in light of the company's skills, resources, and brand position.


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  • Overview

    Students evaluate McDonald's new Arch Deluxe hamburger, targeted to adults, including the launch program and the underlying marketing strategy in light of the company's skills, resources, and brand position.

  • Learning Objectives