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MBA 520 Spring 2022
Raggio, Randy Darden Course Pack CP-1998 / Published December 11, 2021
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Darden Course Pack


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Product Overview

This Darden Note: "Brand Purpose" is a companion to Whitler's Positioning for Advantage, and is required reading for the first class session.

  • Overview

    This Darden Note: "Brand Purpose" is a companion to Whitler's Positioning for Advantage, and is required reading for the first class session.

  • Learning Objectives