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Martha Stewart: Whipping Up a Storm (B)
James, Erika Hayes; Wooten, Lynn; Yemen, Gerry Case OB-0812 / Published April 8, 2004 / 6 pages.
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Product Overview

This B case updates students on the post-conviction situation of Martha Stewart and MSO. After the verdict, MSO stock prices plunged 23%. Were these financial problems just bumps in the road for MSO? Would Stewart make a comeback? She had created a good brand and product line?should her image be back up front and center? The situation presents an opportunity for students to understand that leadership mind-set does not consist of going from crisis to crisis but anticipating and shaping your organization.


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  • Overview

    This B case updates students on the post-conviction situation of Martha Stewart and MSO. After the verdict, MSO stock prices plunged 23%. Were these financial problems just bumps in the road for MSO? Would Stewart make a comeback? She had created a good brand and product line?should her image be back up front and center? The situation presents an opportunity for students to understand that leadership mind-set does not consist of going from crisis to crisis but anticipating and shaping your organization.

  • Learning Objectives