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Marlene's Marvelous Adventure: Southwest Airlines
Weiss, Elliott N.; Friesen, Marlene Case OM-1152 / Published March 8, 2001 / 4 pages.
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Product Overview

This case presents a firsthand account of a flying experience on Southwest Airlines in June 2004.The narrative reports on the cross-country flying experience of one passenger. See also "Marlene's Marvelous Adventure: JetBlue Airways" (UVA-OM-1153).

  • Overview

    This case presents a firsthand account of a flying experience on Southwest Airlines in June 2004.The narrative reports on the cross-country flying experience of one passenger. See also "Marlene's Marvelous Adventure: JetBlue Airways" (UVA-OM-1153).

  • Learning Objectives