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Marketing Analytics: Essential Tools for Data-Driven Decisions

Rajkumar Venkatesan • Paul W. Farris • Ronald T. Wilcox

Supplemental Material

 

Introduction

Resources

 

Chapter 1.  Resource Allocation

Resources

 

Chapter 2. Cluster Analysis

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Chapter 3. Conjoint Analysis

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Chapter 4. Linear Regression

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Chapter 5. Customer Lifetime Value

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Chapter 6. Marketing Experiments

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Chapter 7. Paid Search Advertising

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Chapter 8. Text Analytics

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Chapter 9. Logistic Regression

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Chapter 10. Recommendation Systems

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Chapter 11. Automation of Marketing Models

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Chapter 12. Implementing Marketing 

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Download zip file of all supplements