Rajkumar Venkatesan • Paul W. Farris • Ronald T. Wilcox
Supplemental Material
Introduction
Resources
Chapter 1. Resource Allocation
Chapter 2. Cluster Analysis
- Sticks Kebob Shop Customer Survey Results (HANDOUT) (M-0866H1)
- Sticks Kebob Shop Noncustomer Survey Results (HANDOUT) (M-0866H2)
- Segmentation at Sticks Kebob Shop (SPREADSHEET) (M-0866X)
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Resources
Chapter 3. Conjoint Analysis
- Portland Trail Blazers (SPREADSHEET) (M-0773X)
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Resources
Chapter 4. Linear Regression
- SVEDKA Vodka (C): Marketing Mix in the Vodka Industry (SPREADSHEET) (M-0803X)
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Resources
Chapter 5. Customer Lifetime Value
- Retail Relay (A) (SPREADSHEET) (M-0784X)
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Resources
Chapter 6. Marketing Experiments
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Resources
Chapter 7. Paid Search Advertising
- Marketing a Pure Play E-Tailer: Historical Emporium Inc. (SPREADSHEET) (M-0901X)
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Resources
Chapter 8. Text Analytics
- Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? (Miami SPREADSHEET) (M-0897X1)
- Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? (Paris SPREADSHEET) (M-0897X2)
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Resources
Chapter 9. Logistic Regression
- Retail Relay (C) (SPREADSHEET 1) (M-0868X1)
- Retail Relay (C) (SPREADSHEET 2) (M-0868X2)
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Resources
Chapter 10. Recommendation Systems
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Resources
Chapter 11. Automation of Marketing Models
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Resources
Chapter 12. Implementing Marketing
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Resources
Download zip file of all supplements