Product Overview

"Marketing Analytics Resource Allocation" is an introduction to and overview of how marketing analytics can be used to measure the impact of marketing. In this series on optimizing marketing resources, Raj Venkatesan uses predictive analytics to address topics including customer retention, customer acquisition, brand recognition, and customer lifetime value. Videos in this playlist: Why Marketing Analytics, Using Resource Allocation to Build Success, The Resource Allocation Process, Understanding the Resource Allocation Process, The Power of Analytics, Marketing Return on Investment, Calculating Return on Investment, Digital Media Attribution Part 1, Digital Media Attribution Part 2. The Zen of Media Attribution Marketing Resource Allocation Takeaways

Videos List

Why Marketing Analytics (VIDEO) / M-0924
Using Resource Allocation to Build Success (VIDEO) / M-0925
The Resource Allocation Process (VIDEO) / M-0926
Understanding the Resource Allocation Process (VIDEO) / M-0927
The Power of Analytics (VIDEO) / M-0928
Marketing Return on Investment (VIDEO) / M-0929
Calculating Return on Investment (VIDEO) / M-0930
Digital Media Attribution Part 1 (VIDEO) / M-0931
Digital Media Attribution Part 2 (VIDEO) / M-0932
The Zen of Media Attribution (VIDEO) / M-0933
Marketing Resource Allocation Takeaways (VIDEO) / M-0934