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Marketing Analytics Resource Allocation (VIDEO PLAYLIST)
Venkatesan, Rajkumar Video Playlist M-0946 / Published June 14, 2017 / Duration 61:59
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Product Overview

"Marketing Analytics Resource Allocation" is an introduction to and overview of how marketing analytics can be used to measure the impact of marketing. In this series on optimizing marketing resources, Raj Venkatesan uses predictive analytics to address topics including customer retention, customer acquisition, brand recognition, and customer lifetime value. Videos in this playlist: Why Marketing Analytics, Using Resource Allocation to Build Success, The Resource Allocation Process, Understanding the Resource Allocation Process, The Power of Analytics, Marketing Return on Investment, Calculating Return on Investment, Digital Media Attribution Part 1, Digital Media Attribution Part 2. The Zen of Media Attribution Marketing Resource Allocation Takeaways

Videos List

Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0924
Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0925
Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0926
Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0927
Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0928
Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0929
Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0930
Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0931
Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0932
Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0933
Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0934


  • Videos List

    Videos List

    Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0924
    Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0925
    Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0926
    Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0927
    Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0928
    Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0929
    Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0930
    Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0931
    Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0932
    Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0933
    Marketing Analytics Resource Allocation (VIDEO PLAYLIST)/M-0934

  • Overview

    "Marketing Analytics Resource Allocation" is an introduction to and overview of how marketing analytics can be used to measure the impact of marketing. In this series on optimizing marketing resources, Raj Venkatesan uses predictive analytics to address topics including customer retention, customer acquisition, brand recognition, and customer lifetime value. Videos in this playlist: Why Marketing Analytics, Using Resource Allocation to Build Success, The Resource Allocation Process, Understanding the Resource Allocation Process, The Power of Analytics, Marketing Return on Investment, Calculating Return on Investment, Digital Media Attribution Part 1, Digital Media Attribution Part 2. The Zen of Media Attribution Marketing Resource Allocation Takeaways

  • Learning Objectives