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Longview Services
Fairchild, Gregory B.; Rourke, Brad Case ENT-0170 / Published February 17, 2012 / 4 pages.
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Product Overview

John Mangum is a partner in Longview Services (Longview), an engineering consulting firm he began with his friend and former coworker, Frank Edmonds. The firm has seen steady growth over the past few years, but a key contract recently fell through. Now, Longview is considering pursuing a new contract that could be lucrative. Edmonds is in favor of pursuing the contract, but Mangum has misgivings. Edmonds is away, leaving Mangum to complete and submit the proposal, and Mangum is unsure whether he should proceed. This case can be useful in courses that cover entrepreneurship, particularly partnerships, contracts, and negotiations.




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  • Overview

    John Mangum is a partner in Longview Services (Longview), an engineering consulting firm he began with his friend and former coworker, Frank Edmonds. The firm has seen steady growth over the past few years, but a key contract recently fell through. Now, Longview is considering pursuing a new contract that could be lucrative. Edmonds is in favor of pursuing the contract, but Mangum has misgivings. Edmonds is away, leaving Mangum to complete and submit the proposal, and Mangum is unsure whether he should proceed. This case can be useful in courses that cover entrepreneurship, particularly partnerships, contracts, and negotiations.

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