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Lyman, Frank; Adams, Marjorie E. Case M-0599 / Published September 1, 1999 / 11 pages.
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Product Overview

This case will help students to understand more deeply the organizational issues facing a start-up firm. Specifically, the case deals with the tension of trying to be responsive to the market and to investors. In addition, the case deals with the issues that arise when a company moves from a new entrepreneurial venture in the product development stage to a venture that has a product (or products) on the market and the success of that product or those products is paramount to success.

  • Overview

    This case will help students to understand more deeply the organizational issues facing a start-up firm. Specifically, the case deals with the tension of trying to be responsive to the market and to investors. In addition, the case deals with the issues that arise when a company moves from a new entrepreneurial venture in the product development stage to a venture that has a product (or products) on the market and the success of that product or those products is paramount to success.

  • Learning Objectives