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Lay's Potato Chips: The Crunch Is On (B)
Harris, Jared D.; Yemen, Gerry Case S-0201 / Published October 7, 2011 / 1 pages.
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Product Overview

Snack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of potato chips. Al Carey, CEO of Frito-Lay North America, needs to come up with a strategy to connect with the health-minded customer in a shifting market without compromising the products that built the company. In part B, Carey prepares to present his strategy to PepsiCo CEO Indra Nooyi.

  • Overview

    Snack-food customers claim they want to eat healthier snacks and lose weight, but snacks marketed as nutrition-wise don't sell as well as traditional salty snacks, such as the iconic Lay's brand of potato chips. Al Carey, CEO of Frito-Lay North America, needs to come up with a strategy to connect with the health-minded customer in a shifting market without compromising the products that built the company. In part B, Carey prepares to present his strategy to PepsiCo CEO Indra Nooyi.

  • Learning Objectives