Landau Media provides media monitoring on a subscription basis to measure the impact of corporate communication. CEO and Founder Lothar Landau wonders whether his creation is prepared for the future. On the firm's 15th anniversary, Landau asks himself: Had he built the right organizational architecture? Had he been able to create the most effective organizational culture? What did the future of the media monitoring industry look like? What kind of company would lead the industry into this future? Was his company structured to do so? The case can be used for strategic analysis and the development of organizational cultures and behavior. It is suitable for MBA students as well as executives in courses on strategy, strategy implementation, entrepreneurship, innovation, leadership, and family business. The material works well to introduce principles for leading by design and for entrepreneurship and strategy development.