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Kuhn Flowers
Farris, Paul W.; Shames, Ervin R.; Disantis, Thomas G. Case M-0696 / Published July 21, 2004 / 18 pages.
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Product Overview

Kuhn Flowers is an extremely successful florist in Jacksonville, Florida. The case describes Kuhn's marketing and operations strategies, emphasizing the synergies between them. As backdrop to the case, the trends in the flower retailing industry are described along with the more recent entry of Wal-Mart and other "power" retailers.

  • Overview

    Kuhn Flowers is an extremely successful florist in Jacksonville, Florida. The case describes Kuhn's marketing and operations strategies, emphasizing the synergies between them. As backdrop to the case, the trends in the flower retailing industry are described along with the more recent entry of Wal-Mart and other "power" retailers.

  • Learning Objectives