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Johnson & Johnson: The Live for Life Program (B)
Edwards, Jeffrey R.; Greenwood, Peter D. H. Case OB-0413 / Published April 23, 1992 / 9 pages.
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Product Overview

This follow-up case to OB-0412 describes the decision of the management team in charge of testing Live for Life to implement the program throughout J&J, presents further evidence regarding the effectiveness of Live for Life, and discusses the establishment of J&J Health Management, Inc., which marketed Live for Life to other companies.

  • Overview

    This follow-up case to OB-0412 describes the decision of the management team in charge of testing Live for Life to implement the program throughout J&J, presents further evidence regarding the effectiveness of Live for Life, and discusses the establishment of J&J Health Management, Inc., which marketed Live for Life to other companies.

  • Learning Objectives